SEO Consulting
Running your business requires a lot of skills and experiences specific to it. That makes it hard to also have the time and the mental energy to also be in charge of your web presence.
I work with SMBs that have an existing web presence that they are looking to improve upon to better meet their customer's needs, compete for traffic, and increase the outcomes that matter.
I work with a small number of clients at any time to ensure that my attention is focused on them. Developing long terms plans and executing them rather than just chasing short term fixes comes from building a deeper understanding of the company's needs and objectives.
Let's talk about your needs and dreams to see how we can work together on either defined projects or as an ongoing retainer agreement.
How I Help
Paid Search
Paid Ads are a great way to get quality traffic to your website, but it can be difficult and expensive if you don't know what you're doing. Even if you do not sell online. paid ads are a valuable source of information about the user intents (search terms) of your site's visitors which we will use to improve your site.
If you want the best results from your paid campaigns, then you need an expert who knows how to manage them for maximum ROI.
Madge Ideas Inc. is a Google Partner and Microsoft Advertising Partner and will develop, implement, and manage your paid advertising strategy for you.
Measurement
While content, design, and user experience are integral to the success of your website measuring those successes and failures enables to you do more of what works and less of what does not.
I will set up, configure, and maintain your Google Analytics, Tag Manager, Search Console, and Bing Webmaster Tools to provide reporting to you on the effectiveness of your site and how it ranks.
Content Strategy
What does your target audience care about and how do you serve that need?
Trevor will work with you to gather first hand information from your customers and combine that with measured data, trends, and competitor analysis to create a content strategy .
Gap Analysis
Understand who your competitors are, what they do well technically, and how can you do it better.
Local SEO
For local businesses setup and/or optimize your local GMB (Google My Business) listings to drive traffic to your location.
SEO
Traditional SEO activities to optimize site structure, internal linking, anchor text, images, and titles and tags and structure. The catch all category that you dread. Overpromise and underdeliver.